Starting a small business can be an exciting adventure, but it can also be challenging to get your brand out there and gain a following. In this article, we’ll cover the 5 daily habits of marketing your small business and provide tips on how often and intensely you should work on each habit.
- Create Engaging Content
Creating engaging content is the foundation of any successful marketing strategy. You want to create content that people will find interesting and informative. This means writing blog articles, creating videos, or posting on social media. However, it’s not enough to just create content. You need to create high-quality content that adds value to your audience.
How often: Try to create content at least once a week. If you’re just starting out, you can increase the frequency to several times a week.
How intense: The intensity of creating content depends on the type of content you want to produce. If you’re writing blog articles, aim for 500-1000 words per article. For videos, aim for 2-5 minutes in length. For social media posts, keep it short and sweet.
- Connect with Your Customers
Connecting with your customers is an essential part of building a successful brand. You need to build relationships with your customers and show them that you care about their needs. This means responding to their comments and messages on social media, asking for feedback, and addressing their concerns.
How often: You should try to respond to customer inquiries within 24 hours. Aim to engage with your customers on social media at least a few times a week.
How intense: The intensity of connecting with your customers depends on the volume of inquiries you receive. If you receive a high volume of inquiries, consider hiring someone to manage your social media accounts.
- Utilize Social Media
Social media is a powerful tool for promoting your brand and engaging with your audience. You need to have a presence on all the major platforms, including Facebook, Twitter, Instagram, and LinkedIn. Make sure you’re posting regularly and using hashtags to increase your visibility.
How often: You should aim to post on social media at least once a day. You can increase the frequency to several times a day if you have a lot of content to share.
How intense: The intensity of social media marketing depends on the volume of content you want to share. You should aim to create a mix of original content and curated content. Curated content refers to content from other sources that you share on your social media accounts.
- Network with Other Business Owners
Networking with other business owners is an excellent way to learn from their experiences and grow your brand. Attend networking events and conferences, join online communities, and reach out to other business owners for advice and collaboration opportunities.
How often: You should attend at least one networking event per month. If you can’t attend in-person events, consider joining online communities.
How intense: The intensity of networking depends on how much time you have available. You should aim to attend events that are relevant to your industry and meet other business owners who can provide valuable insights.
- Analyze Your Metrics
Analyzing your metrics is crucial to understanding how your marketing strategy is performing. You need to track your website traffic, social media engagement, and sales to see what’s working and what’s not. Use tools like Google Analytics and social media insights to get a better understanding of your audience and adjust your marketing strategy accordingly.
How often: You should analyze your metrics at least once a month.
How intense: The intensity of analyzing your metrics depends on how much data you have. You should look at the data to identify trends and patterns that can help you optimize your marketing strategy.
To sum it up, growing a successful brand demands constant effort and commitment. You can consistently build a loyal following and expand your business by practicing these five daily habits.
If you would like to learn more about ways to automate and aggregate your efforts in one place, I am happy to speak with you about our offerings. As always, I am happy to answer questions as well. Just send me a message.