ARE YOU READY FOR GA4? If you don’t already know, then make sure you get with your site admin to get the new GA4 Google Analytics set up.
Google has announced that they will be phasing out their current Google Analytics platform, known as Universal Analytics, and replacing it with the new Google Analytics 4 (GA4). The deadline for this transition is July 1, 2023, so it is important for businesses and organizations to start planning their move to GA4 as soon as possible.
One of the main benefits of GA4 is that it provides more robust and accurate tracking capabilities. It uses machine learning to analyze user behavior and provide insights that were not possible with the previous version. This can help businesses and organizations better understand their customers and make more informed decisions about how to engage with them.
Another key feature of GA4 is that it allows businesses and organizations to track users across devices, providing a more comprehensive view of their customer journey. This can be particularly useful for businesses that have a significant presence on mobile or that sell products or services online.
One thing to keep in mind is that GA4 uses a different data model than Universal Analytics, so it is important to familiarize yourself with the new system before making the switch. This may require some training and resources to ensure that your team is able to effectively use the new platform.
Overall, the move from Universal Analytics to GA4 is an important step for businesses and organizations that rely on Google Analytics to track and understand their customers. While there may be some initial challenges in making the transition, the benefits of GA4 are likely to outweigh any difficulties in the long run. If you have not already done so, now is the time to start planning your move to the new platform before the deadline on July 1, 2023.
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